Responsibilities
- Deliver Digital acquisition initiatives, specifically focusing on PPC, SEO, Aggregators, Display, Affiliates and Paid Social.
- Support the Marketing team with their Digital campaigns acting as a subject matter expert.
- Contribute towards monthly and annual digital marketing strategies by maintaining content and supporting seasonal and promotional campaigns.
- Drive revenues to set KPIs, and agreed targets through a variety of Digital channels and produce appropriate weekly / monthly tracking reports.
- Work with Digital Analyst to develop automated MI reporting.
- Manage the digital media agency.
- Budget and invoice management.
Requirements
- Extensive experience of delivering PPC and SEO campaigns with a strong working knowledge of aggregators, display, affiliates and paid social.
- Expertise in managing multiple campaigns and tasks in a fast-paced, commercial environment.
- Extensive experience of Google Analytics and Google Adwords.
- Excellent knowledge and understanding of online customer journeys.
- Working Knowledge of Response Tap would be highly desirable.
Digital Marketing Manager Recruitment Agencies in London, Sales and Marketing Recruitment Agency in London