Responsibilities
- Manage your company CMS, working with developers and editors to ensure it is meeting the needs of your organization.
- Conduct content audits to identify gaps and redundancies in the site content.
- Create and implement content schedules for people to produce or update content.
- Produce maps and visualisations of the site to help staff understand the structure and function of the website.
- Write and edit web copy
- Source, commission and sometimes edit images and videos.
- Develop policies relating to your organisation's web content, such as a house style.
- Analyse analytics data to learn how users interact with your site.
- Survey users and hold focus groups to learn about how they view your site.
- Train staff in writing and producing content for the web.
- Occasionally update HTML, CSS and JavaScript on your site.
- Stay knowledgeable about your site's subject area.
Requirements
- Highly organised, with the ability to work on multiple projects at once.
- Experienced with one or more CMS'.
- Strategic, and able to oversee large projects and coordinate the work of others.
- An excellent writer and editor, with good spelling and grammar and the ability to adapt to house styles.
- Able to research, collate and summarise information from different sources.
- Logical and analytical, with an ability to spot patterns, gaps and repetitions in web content.
- Able to communicate confidently and clearly with a variety of stakeholders.
- Technically minded, with an understanding of HTML, CSS, JavaScript and other web technologies.
- Knowledgeable about the website's users and industry.
- Willing to stay up to date with developments in your subject area and in developments in the digital world.
Web Content Manager Recruitment Agency in London, Publishing Recruitment Agency in London