Responsibilities
- Answer phone calls from journalists, responding to their questions.
- Check the press office’s email inbox for media enquiries
- Write press releases.
- Phone or email journalists to try to interest them in the organisation’s press releases and feature ideas.
- Devise and produce proactive media campaigns.
- Arrange for spokespeople to speak to the media.
- Monitor media coverage and prepare regular evaluation reports.
- Attend press conferences or interviews with the organisation’s spokespeople.
- Advise senior staff members on written responses to the media.
- Proof-read and if necessary rewrite media statements.
- Meet journalists and foster good relations with the media.
- Write for and update the organisation’s social media pages.
- Respond to the media during crisis PR events or negative incidents.
- Occasionally be on call to deal with urgent media enquiries during evenings or weekends.
- Excellent written and spoken English.
- Awareness of the media’s different audiences and sensitivity to how they are addressed
- Need good interpersonal skills
- They need to be persuasive, resilient and able to handle criticism
- able to cope with pressure well and be able to meet erratic deadlines.
Press Officer Recruitment Agency in London, PR Public Relations Recruitment Agency in London