Responsibilities
- Responsible for Executing the local IAP
- Consults key local stakeholders on brand/category level plans & activities
- Localises BTL activation toolkits and produces materials and services incl POSM
- Assists Brand activation Manager in the development of Regional toolkits
- Maintains channel activity grids and local activity comms
- BTL agency management & briefing responsibility
- Member of local quarterly planning team
- Management & selection of local POS
- Localises commercial sell in propositions
- Manages local market A&P P&L for respective brand and function
- Building long-term relationships with key strategic customers
- Works closely with sales account managers on local market ideas and solutions
Qualification
- University degree or higher commercial education
- 3 - 5 years relevant experience (brand management, CPA, customer marketing, agency side)
- Proficiency in English
Requirements
- Experienced in working with stakeholders to develop and implement clear agendas and longer term execution plans.
- Experienced in managing stakeholders to ensure timely delivery of the IAP plans. Actively builds and leads interactions between the functions to ensure plans are implemented and goals met.
- Experience in balancing long and short term priorities to create efficiencies
- Excellent organization skills
- Experienced in actively influencing external networks and decision makers – a passion for the drinks industry and building 1st class customer relationships
- A flair for presenting ideas and plans with the ability to flex style to their audience
- Ability to work under pressure and to deal with ambiguity
- Comprehension of competitive market for brand and Category in the Hub and how to use available data to develop initiatives to grow the brand
- Remains abreast of legal regulations in the industry for the Country
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