Responsibilities
- Store Windows
- You the Area Visual Merchandiser will ensures windows have been actioned within the area to the current VM guidelines.
- Store windows across the area have been fully launched in line with company window principles.
- Window feedback has been actioned following each window change to all stores within the area.
- Visual training & development opportunities are identified and solutions are put into practice.
- Checks that new season in store POS has been launched to maximum effect.
- Visual Merchandising
- To consistently support VM guideline understanding and implementation at all levels.
- Oversees timely launch of new VM layouts & promotional activity across all stores within the area
- To review the VM principles on a seasonal basis with the head office team to update the brand handwriting to reflect key trends and fashion statements.
- Planned visits to stores based on turnover, priority & visual need.
- Conduct regular competitive shops and to feedback centrally using clear communication methods.
- Supports the delivery of the model store process to set the standard across the Region.
- Reads and analyses all available store sales reports and works closely with the store managers to build sales information into their floor plan and layouts.
- Consistently reviews and evaluates the overall presentation of the branches within the area.
- Conducts regular audits within the area to assess VM & retail standards and delivers feedback/solutions to the central VM team, area manager & store managers.
- Checks that high standards of POS & VM equipment storage is being achieved BOH across the area.
- To carry out all duties in compliance with the Health and Safety at Work Legislation.
- Training & Development
- Trains, coaches and develops the store managers and store teams to optimise visual excellence to maintain brand integrity.
- To identify visual training requirements across the region and to support the production of required training content & materials.
- Communication & Partnership Working
- To curate strong working relationships with the Operations Director manager & store teams.
- Works in partnership with the area Operations Director to implement the visual merchandising strategy across the region.
- To challenge and drive consistency within the region through regular communication and store visits with the area manager.
- Conducts regular meetings with the central head office team as and when required.
- Communicates with the head office merchandising team to review individual store product packages & intake.
- New Branches & Re-Sites
- Reviews store plans prior to opening to gain full understanding of layout & space - attends site visits where required.
- Leads the shop opening team to achieve high standards of display & visual merchandising.
- Conducts follow up visits - post opening to ensure high standards are maintained.
- Individual
- Works closely with the Operations Director to develop and deliver the visual merchandising strategy.
- Actively supports change and works in partnership with the Operations Director to embed and support new ways of working.
- Maintains an awareness of the latest trends in fashion and retailing to ensure innovative and brand appropriate solutions.
- To participate in projects and working parties, or to carry out other duties that may be outside the standard remit.
Requirements
- Experience working as a Flagship Visual Merchandiser or Area Visual Merchandiser
- Up to date knowledge of market trends, forecasting trends and our competitors
- Experience with Mannequin and Window styling
- A passion and flair for interior design
- The ability to follow and implement guidelines and company standards to a high standard
- Driving License and a willingness to travel to all stores in the groups portfolio.
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