Responsibilities
- Together with the product team, educate both internal and external stakeholders about our value proposition to the industry you support.
- Create 1–2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, video shorts, how to guides, presentation templates, etc.).
- Blog on an ongoing basis to support and promote our offers and the value propositions we deliver to the industry to attract site visitors through search, social media, gated content and email subscribers
- Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs, interests and stage in the buying journey.
- Collaborate with designers, product marketers, sales professionals, external influencers and industry subject matter experts to produce relevant content that meets the needs of both key stakeholders and our audience.
- Measures of Success
- Market and Competitive Intelligence
- Reputation and Awareness
- BA/BS degree or equivalent working experience
- Domain expertise in the Marine industry
- Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, video, LinkedIn, Facebook, Twitter, etc.).
- Past experience building audiences online
- Experience with SEO/SEM strategies and tactics.
- Results-driven self-starter
- Innovative leader that empowers teams
- Collaborative in building relationships
- Strong communication skills
Marketing Specialist Recruitment Agency in London, Marine Recruitment Agency in London